When asked to identify the greatest challenges we expect to face this year as corporate communicators, our IABC WestFair communicators presented a picture of life in the trenches, where responsibilities were anything but predictable and change was the only constant. Not surprisingly, the effective use of social media topped the list, followed closely by change […] Read more
Viewing: Corporate Culture
February 6, 2012
January 20, 2012
In considering ways to get more employees to provide feedback on an internal corporate site, as a client recently asked, it’s good to remember that feedback is provided when there is an assurance that the worker’s voice will be heard, considered and acted upon. This is a cultural issue, really. Companies modeling a consensual decision-making […] Read more
August 19, 2011
There are six motivational factors communicators should understand before attempting to drive workforce adoption of social intranets and participation with social networking and collaboration tools. This is part two of a discussion about the factors affecting workforce adoption of social intranets (see Key drivers of social intranet adoption), answering the question so often heard: “Hey, […] Read more
August 16, 2011
There are a number of motivational factors communicators need to understand when trying to drive participation on social intranets. By social intranets, we mean an internal organizational site offering social networking tools for two-way (or many-way) discourse and collaboration, rather than intranets used only to push out information like a website. I had the privilege […] Read more
June 20, 2011
Matching the right technology platform and communication channel to the right organizational goal has become a core competency for corporate communicators, underscoring our role as facilitators of conversation in addition to communication planning, writing and editing. Using curation, collaboration and crowdsourcing (somebody slap me for using these 3 words in one sentence) communicators can facilitate […] Read more