Dominick Crincoli

After starting my career as a journalist and regular contributor to The New York Times, have built my reputation as a UX strategy, content design and communication expert over the past 20 years, helping organizations you'd recognize achieve their user experience design, employee communication and intranet content goals. At Lowe's, I built the company's first global content design standards and an AI-driven evaluative content checklist used across product teams. My work spans component-level content guidance and taxonomies, as well as content language, style and tone, in addition to content behavior and consistency, error and alert systems, accessibility, tutorials, and the design system layer where language policy is set. I have particular expertise in UX content design, design systems, content strategy, audits and taxonomies, content marketing, human resources and corporate communication strategy. I was a PRSA Silver Anvil Award Winner with OTSP in 2013 for content development and demonstration of strategic expertise on GE's employee-led ecomagination nation sustainability initiative.