Dom Crincoli

Strategic UX Content Designer at Lowe’s. While serving as lead content designer for the Lowe's design system, created organization's first style and component-level content design guidelines, then led the global standard across the enterprise, placing content design at the same information-architecture tab level as product design. When content design was eliminated, built—without being asked—an evaluative content design checklist with 94 criteria I authored and prompted, so product teams could score UI (Pass, Warning, Fail, or Indeterminate) and receive rewrites without a content designer on the squad. Also shipped ~100 assisted-checkout error messages and buttons (12% fewer Service Center calls) and Talk-to-Text on the company device (conversation in under 5 seconds in user research). Earlier work includes content and communications consulting for Consumer Reports, GE Power amp; Water, Lockheed Martin, and Pitney Bowes, and a multi-year role as Regular Contributor to The New York Times.