There are six motivational factors communicators should understand before attempting to drive workforce adoption of social intranets and participation with social networking and collaboration tools. This is part two of a discussion about the factors affecting workforce adoption of social intranets (see Key drivers of social intranet adoption), answering the question so often heard: “Hey, […] Read more
Viewing: Human Resources
August 19, 2011
October 25, 2010
What are the engagement and communication competencies every organizational leader should possess during times of change? We counsel senior leaders, saying communication content must roll up to the strategic goals of the organization. But what does that mean, exactly? Does this corporate speak belie the fact that a leader must be good with people? A […] Read more
May 7, 2010
The essential value of social media channels in the workplace is two-way conversation. Beyond the strictured medium of the employee (engagement) survey, social media channels allow the corporate communicator to listen in new ways, keeping an ear to the ground and driving engagement. Using tools like Digg we can learn which messages resonate most with […] Read more
March 16, 2010
As a marketer or communicator trying to get your point across you’ll have to be comfortable with the fact that a goodly number of people are going to ignore what you have to say. Am I saying that reflection and contemplation have gone out the window, another casualty of our attention-deficit-disordered internet culture? Has the […] Read more
November 11, 2009
How do you feel about near-misses? Ok for games of horseshoes and hand grenades? (Cute—snarky, but cute.) In part two of this discussion about the cost of disengaged employees in a down economy let’s discuss a simple principle of employee motivation applicable to our present economic environment, where so much emphasis is placed on innovation: […] Read more