There are a number of motivational factors communicators need to understand when trying to drive participation on social intranets. By social intranets, we mean an internal organizational site offering social networking tools for two-way (or many-way) discourse and collaboration, rather than intranets used only to push out information like a website. I had the privilege […] Read more
Viewing: Workforce Engagement
August 16, 2011
June 20, 2011
Matching the right technology platform and communication channel to the right organizational goal has become a core competency for corporate communicators, underscoring our role as facilitators of conversation in addition to communication planning, writing and editing. Using curation, collaboration and crowdsourcing (somebody slap me for using these 3 words in one sentence) communicators can facilitate […] Read more
May 13, 2011
The promise of social media in the corporate context is inclusion—inclusive, consensual decision-making, not tacit acknowledgment. There’s a difference. I was privy to a conversation with an individual at a particular organization who left for a time and then returned: Senior leader: “I think you left because you felt like you weren’t appreciated for what […] Read more
March 7, 2011
When it comes to our choice of communication channels employee newsletters are viewed as old school, redolent of days when publishing required things like manual layout, typesetting, and the assistance of a graphics or print shop. Like other traditional channels such as email, newsletters nosed out into traffic on the digital highway, settling into occasional […] Read more
October 25, 2010
What are the engagement and communication competencies every organizational leader should possess during times of change? We counsel senior leaders, saying communication content must roll up to the strategic goals of the organization. But what does that mean, exactly? Does this corporate speak belie the fact that a leader must be good with people? A […] Read more