The skill of authentic listening is often taken for granted, but is something professional communicators should continuously seek to improve upon. I was reminded of this today while working on a communication deliverable related to a client’s new intranet platform roll-out. A social media guidelines policy was drafted using a memorable acronym. Each letter was […] Read more
Viewing: Workforce Engagement
June 25, 2010
May 7, 2010
The essential value of social media channels in the workplace is two-way conversation. Beyond the strictured medium of the employee (engagement) survey, social media channels allow the corporate communicator to listen in new ways, keeping an ear to the ground and driving engagement. Using tools like Digg we can learn which messages resonate most with […] Read more
March 16, 2010
As a marketer or communicator trying to get your point across you’ll have to be comfortable with the fact that a goodly number of people are going to ignore what you have to say. Am I saying that reflection and contemplation have gone out the window, another casualty of our attention-deficit-disordered internet culture? Has the […] Read more
January 14, 2010
You’ve heard it before: Individuals using social media to hold people and organizations to a higher level of accountability and transparency for perceived injustices—leveraging their network and the power of an engaged community to bring about change. An airline passenger with a smart phone Tweets about the fact that he’s been stuck on a tarmac […] Read more
December 28, 2009
Public relations is counter-intuitive in the sense that it’s a study of what you’re communicating by choosing not to communicate. We’re not taught to think this way, and to do so seems slightly paranoid. Here’s a couple of communication principles organizations and senior leaders can put into practice in order to avoid the fallout—the Tiger […] Read more