As a marketer or communicator trying to get your point across you’ll have to be comfortable with the fact that a goodly number of people are going to ignore what you have to say. Am I saying that reflection and contemplation have gone out the window, another casualty of our attention-deficit-disordered internet culture? Has the […] Read more

You’ve heard it before: Individuals using social media to hold people and organizations to a higher level of accountability and transparency for perceived injustices—leveraging their network and the power of an engaged community to bring about change. An airline passenger with a smart phone Tweets about the fact that he’s been stuck on a tarmac […] Read more

Public relations is counter-intuitive in the sense that it’s a study of what you’re communicating by choosing not to communicate. We’re not taught to think this way, and to do so seems slightly paranoid. Here’s a couple of communication principles organizations and senior leaders can put into practice in order to avoid the fallout—the Tiger […] Read more

How do you feel about near-misses? Ok for games of horseshoes and hand grenades? (Cute—snarky, but cute.) In part two of this discussion about the cost of disengaged employees in a down economy let’s discuss a simple principle of employee motivation applicable to our present economic environment, where so much emphasis is placed on innovation: […] Read more