A nationwide Tribe Inc. survey published recently indicates that employees at every level prefer two-way communication with senior leadership and with fellow employees and that they’re inclined to use internal communication channels to achieve this interaction. Having arrived at our present point along the social media continuum you may wonder if organizations still debate the value of […] Read more
Viewing: Marketing and Advertising
February 6, 2012
When asked to identify the greatest challenges we expect to face this year as corporate communicators, our IABC WestFair communicators presented a picture of life in the trenches, where responsibilities were anything but predictable and change was the only constant. Not surprisingly, the effective use of social media topped the list, followed closely by change […] Read more
May 13, 2011
The promise of social media in the corporate context is inclusion—inclusive, consensual decision-making, not tacit acknowledgment. There’s a difference. I was privy to a conversation with an individual at a particular organization who left for a time and then returned: Senior leader: “I think you left because you felt like you weren’t appreciated for what […] Read more
June 25, 2010
The skill of authentic listening is often taken for granted, but is something professional communicators should continuously seek to improve upon. I was reminded of this today while working on a communication deliverable related to a client’s new intranet platform roll-out. A social media guidelines policy was drafted using a memorable acronym. Each letter was […] Read more
January 14, 2010
You’ve heard it before: Individuals using social media to hold people and organizations to a higher level of accountability and transparency for perceived injustices—leveraging their network and the power of an engaged community to bring about change. An airline passenger with a smart phone Tweets about the fact that he’s been stuck on a tarmac […] Read more