Copywriting and Content Development for Website Designers
You Make the Design — We Give You The Content
So, I'm over at my friend Tim's web and mobile design firm the other day. He's building this wireframe for a site redesign with little feedback from the client's end-users. His client's marketing director had sent a survey to learn what employees wanted to see on the new site. Sixty-five percent of the workforce responded, which was pretty good, based on Tim's experience. The client wanted to increase the number of visits to their site and convert them into blog subscribers and business prospects.
But, alas, they hadn't budgeted for front-end development work related to content strategy and information architecture. Little thought had been given to the site's current content assets; no usability tests were conducted; little was done to ensure content would be delivered to the right audience segments; and few site improvement recommendations were made based on information architecture or content owner feedback.
Tim had mad skills and could design beautiful sites and applications in a snap. But he was anxious about the site's rich content demands. He and his colleagues had been chasing down content from department heads in HR, Operations, Sales and PR for weeks — consuming 40 to 45% of his time on the project. Precious time he could have spent doing the thing he loves: Design Work.
At times like this, he told me, it would be great to offload content-related concerns to a copywriter who understands content strategy, content creation and information architecture — someone who could help him deliver beautiful, user-friendly sites with great content that actually gets read and shared, increases sales, and builds customer loyalty.
The Best Way for Designers to Handle Content Concerns
Copywriters Who Understand Content Strategy
Hi, I'm Dom Crincoli: I'm a content guy. After starting my career as a journalist and regular contributor to The New York Times, I've built my reputation as a corporate communication, content strategy and marketing consultant during the past 20 years. I combined these skills to form Crincoli Communications in 2009. Now design firms offload the copywriting and content work they don't enjoy doing to me — and I have the opportunity to do what I love while making a decent living!
What You Get When You Work With Us
Eliminate Content-Angst
Stop chasing content from clients. We interface with clients and take care of this for you so you can spend more time doing what you love: designing more sites and apps.
Build Better Sites Faster
Build better sites in less time, so you can spend more time creating cool designs and making more money rather than classifying, chasing and writing content.
Enhance Your Reputation
Sites you create with us will deliver a user-friendly experience with content designed to convert, increase sales, and build customer loyalty and staff engagement.
Grow Your Business
With time saved from eliminating content-related concerns, you'll be freed up to hunt for and acquire new business — doing what you love: designing, not content-chasing.
Here's How We Work Together
Week 1 — Two Discovery Calls
On the first call, we talk about your vision and goals — your current process, your biggest challenges, and what success looks like. On the second call, we go over options for working together. I'll send you 3 different content strategy options and levels of service to choose from, and we'll iterate until we find something you love.
Proposal & Kickoff
Once we're clear on the best way to collaborate, I'll put a final estimate together detailing our scope of work that you can fold into your overall proposal or provide to your client separately. If needed, we can join you at the initial sales or project kickoff meeting, either in-person or virtually.
Delivery
You'll present your design proposal with confidence, knowing that all content-related concerns related to front-end development will be addressed thoroughly and efficiently. You'll distinguish yourself from competition and be less likely to be subject to haggling on price.
Choose Your Package
Standard Package
- Stakeholder Report: Maps out project content goals and success metrics
- Information Architecture (IA): Card sorts and reverse sort research to redesign navigation menus, content classification, and page layout
- Site Review Report: High-level improvement suggestions focused on usability, design and content
- Content Improvement Report: Excel spreadsheet mapping site review recommendations to page URLs, content owners, and archiving guidance
- Persona Creation: Profiles for each audience group to ensure content is delivered to the right segments
Advanced Package
Everything in the Standard Package, plus:
- Content Marketing Communication & Lead Generation Plan: An iterative, ongoing continuous improvement plan to increase ad revenue and qualified leads
- Copywriting Reboot/Refresh: Breathes new life into all kinds of content on your client's site
- Continuous Improvement & Iterative Design Support: Ongoing support, growth-driven design and iterative content improvement based on A/B testing and retargeting results
- One-On-One Coaching Sessions for Online Writing: Content owners learn how to position and package content strategically across all communication channels
What Others Have Said
"Outstanding service. We were looking for an efficient low-cost service to help market our brand and presence in the New York Market and Dom and his team hit the mark. Dom's ability both on developing a marketing strategy as well as designing our blog and website were top-notch. Dom is an asset to any organization and I would highly recommend his services."
"We recently asked Dom to help us with our communication strategy and rebranding project, and the results were spectacular. He was able to deliver strategic content and business results within an extremely tight time frame and within budget. He is creative and professional, and worked with our employees like he was part of our organization, not an outside consultant. Dom is a gifted writer and communicator: That is why we refer to him as our 'write' knight!"
"Dom's expertise with content strategy and content creation has taken my business to the next level, transforming my website into an SEO-friendly lead generation vehicle that highlights our thought leadership. I've found my voice through blogging and I'm producing and promoting content that converts — content that gets read and shared among our friends and colleagues and helps build my business."
"Dom created a content marketing strategy and tactics — blog content, email marketing, measurement, social engagement and positioning — that worked to build my business and the authority of my company's offerings with clients. He creates content that converts and was exceptionally flexible and responsive. He is uniquely qualified to provide well-written, concise content at below-market industry rates."
Satisfaction Guaranteed
In addition to certain guarantees provided by law, we guarantee your satisfaction with our services and support. If you are not satisfied with our services, please contact us immediately and we will correct the situation or offer credit that can be used for future business we do together.
Seize the opportunity to eliminate content-related angst on your next design project today.
You have nothing to lose. Don't delay.