The promise of social media in the corporate context is inclusion—inclusive, consensual decision-making, not tacit acknowledgment. There’s a difference. I was privy to a conversation with an individual at a particular organization who left for a time and then returned: Senior leader: “I think you left because you felt like you weren’t appreciated for what […] Read more
Viewing: Twitter
February 7, 2011
Clients might interview a law firm, but they hire the lawyer. They extend their loyalty to the lawyer. It’s personal: Does the lawyer understand my business, does she understand the issues I’m facing? What sort of image is your firm projecting? Social media can help present your business in a more personal way. View it […] Read more
January 7, 2011
Sarah Palin’s unprecedented use of social media to set the agenda in Washington is something communication strategists and leaders should study, regardless of their political persuasion. “I tweet; that’s just the way I roll,” says Palin, somewhat annoyingly. But she’s no shrinking violet and doesn’t need our permission to speak out. Some say she should […] Read more
January 14, 2010
You’ve heard it before: Individuals using social media to hold people and organizations to a higher level of accountability and transparency for perceived injustices—leveraging their network and the power of an engaged community to bring about change. An airline passenger with a smart phone Tweets about the fact that he’s been stuck on a tarmac […] Read more
March 5, 2009
When thinking about the value of micro-blogging applications for CEOs it seems to me that the use of Twitter (or Yammer, the micro-blogging service for internal corporate applications) for a CEO or anyone else in the corporate space becomes an issue of engagement, culture and two-way communication. I believe two-way communication, by definition, is an […] Read more