When it comes to our choice of communication channels employee newsletters are viewed as old school, redolent of days when publishing required things like manual layout, typesetting, and the assistance of a graphics or print shop. Like other traditional channels such as email, newsletters nosed out into traffic on the digital highway, settling into occasional […] Read more
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March 7, 2011
February 7, 2011
Clients might interview a law firm, but they hire the lawyer. They extend their loyalty to the lawyer. It’s personal: Does the lawyer understand my business, does she understand the issues I’m facing? What sort of image is your firm projecting? Social media can help present your business in a more personal way. View it […] Read more
January 7, 2011
Sarah Palin’s unprecedented use of social media to set the agenda in Washington is something communication strategists and leaders should study, regardless of their political persuasion. “I tweet; that’s just the way I roll,” says Palin, somewhat annoyingly. But she’s no shrinking violet and doesn’t need our permission to speak out. Some say she should […] Read more
October 25, 2010
What are the engagement and communication competencies every organizational leader should possess during times of change? We counsel senior leaders, saying communication content must roll up to the strategic goals of the organization. But what does that mean, exactly? Does this corporate speak belie the fact that a leader must be good with people? A […] Read more
June 25, 2010
The skill of authentic listening is often taken for granted, but is something professional communicators should continuously seek to improve upon. I was reminded of this today while working on a communication deliverable related to a client’s new intranet platform roll-out. A social media guidelines policy was drafted using a memorable acronym. Each letter was […] Read more