There are six motivational factors communicators should understand before attempting to drive workforce adoption of social intranets and participation with social networking and collaboration tools. This is part two of a discussion about the factors affecting workforce adoption of social intranets (see Key drivers of social intranet adoption), answering the question so often heard: “Hey, […] Read more
Viewing: Social Media
August 19, 2011
August 16, 2011
There are a number of motivational factors communicators need to understand when trying to drive participation on social intranets. By social intranets, we mean an internal organizational site offering social networking tools for two-way (or many-way) discourse and collaboration, rather than intranets used only to push out information like a website. I had the privilege […] Read more
June 20, 2011
Matching the right technology platform and communication channel to the right organizational goal has become a core competency for corporate communicators, underscoring our role as facilitators of conversation in addition to communication planning, writing and editing. Using curation, collaboration and crowdsourcing (somebody slap me for using these 3 words in one sentence) communicators can facilitate […] Read more
May 13, 2011
The promise of social media in the corporate context is inclusion—inclusive, consensual decision-making, not tacit acknowledgment. There’s a difference. I was privy to a conversation with an individual at a particular organization who left for a time and then returned: Senior leader: “I think you left because you felt like you weren’t appreciated for what […] Read more
February 7, 2011
Clients might interview a law firm, but they hire the lawyer. They extend their loyalty to the lawyer. It’s personal: Does the lawyer understand my business, does she understand the issues I’m facing? What sort of image is your firm projecting? Social media can help present your business in a more personal way. View it […] Read more