Viewing: Social Media

5 Forceful Writing Habits for Online Content

Let’s stop and think a moment about your changing role and responsibility as a corporate or marketing communicator: You’ve evolved from writer to content provider, providing usable chunks of information for an online readership. This may sound less than glamorous, but the fact remains, whether you’re writing a story or blog post for the intranet or […] Read More

Five Curious Reasons Why Organizations Forgo Two-Way Communication

A nationwide Tribe Inc. survey published recently indicates that employees at every level prefer two-way communication with senior leadership and with fellow employees and that they’re inclined to use internal communication channels to achieve this interaction. Having arrived at our present point along the social media continuum you may wonder if organizations still debate the value of […] Read More

Who Controls The Message Now?

It’s a new day for public relations and crisis communication strategy as social channels pave the way for a more consensual, grassroots decision-making model. Newspaper press releases once meant a lot in the court of public opinion—PR pros used them to get out in front of the message and influence perception. There was a sense […] Read More

3 Ways to Craft Killer Video Content

Which content development ideas and priorities guide you as a communicator, especially when asked to develop mission-critical video content for your company or organization? Communicate Clearly As communicators we’re looking to motivate and inspire our audience. We’re looking to capture discretionary effort—that indispensable element of workforce engagement. Make sure the content comes across simply, clearly […] Read More

3 biggest communication challenges of 2012

When asked to identify the greatest challenges we expect to face this year as corporate communicators, our IABC WestFair communicators presented a picture of life in the trenches, where responsibilities were anything but predictable and change was the only constant. Not surprisingly, the effective use of social media topped the list, followed closely by change […] Read More

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