Corporate Communication

Does Your Communication Plan Promote Interactive Listening and Innovation?

September 3, 2009

The promise of the new Beatles-inspired video game, Rock Band, is that it will transform the way we listen to music through interactive listening and participation. Writing in the The NY Times Magazine last week, Daniel Radosh said that the promise of “interactive music” is that listeners (participants) will be able to add their own [...]

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Using The Gift Of Feedback To Drive Employee Engagement And Inspire Excellence In Those We Manage

April 9, 2009

The “gift” of feedback is not only something discussed by a manager and his or her direct report during the performance management process, as important as that is. But I also believe it’s also the foundation for two-way communication at that can lead to real consensual decision-making at an organization. Understanding the value of feedback [...]

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CEOs Using Twitter: Restoring Trust Through Two-Way Communication

March 5, 2009

I’ve been thinking about the value of micro-blogging applications for CEOs, and it seemsto me that the use of Twitter (or Yammer, the micro-blogging service for internal corporate applications) for a CEO or anyone else in the corporate space becomes an issue of engagement, culture and two-way communication. I believe two-way communication, by definition, is [...]

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CEOs Using Twitter: Zappos CEO Gives Cogent Argument For Company Use of Twitter

March 4, 2009

Looks like someone in the corporate space truly understands the value of two-way communication and direct, uncluttered and unfiltered messaging. Great post from the Zappos CEO about how he uses Twitter to get traction with the values embodied by his company. You can read the full post here: http://tinyurl.com/dgsh4a Here’s a snippet: “I’ve talked a [...]

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Journalist who doesn't understand value of 2-way communication, collaboration, trashes Twitter

February 27, 2009

Have you seen this? Joe McKinnon of DailyBeast weighs in on Twitter. Well actually he trashes it — one of many victims of the over-information highway and, I admit, the panoply of options from MySpace to LinkedIn to Twitter can be confusing and overwhelming. While boomers settled into and embraced e-mail, millennials and Gen Xers [...]

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Helping Organizations Overcome Common Challenges To Strategic Communication

February 24, 2009

Jim Ylisela of Ragan Communication points to the following secrets of global communication — the challenges that nearly all organizations share when it comes to the corporate communication function: 1. All organizations have initiatives that no one can comprehend. They have strategic pillars, three-legged stools, key drivers and abstract concepts that never quite sink in [...]

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