When it comes to our choice of communication channels employee newsletters are viewed as old school, redolent of days when publishing required things like manual layout, typesetting, and the assistance of a graphics or print shop. Like other traditional channels such as email, newsletters nosed out into traffic on the digital highway, settling into occasional […] Read more
Viewing: Business
March 7, 2011
February 7, 2011
Clients might interview a law firm, but they hire the lawyer. They extend their loyalty to the lawyer. It’s personal: Does the lawyer understand my business, does she understand the issues I’m facing? What sort of image is your firm projecting? Social media can help present your business in a more personal way. View it […] Read more
June 25, 2010
The skill of authentic listening is often taken for granted, but is something professional communicators should continuously seek to improve upon. I was reminded of this today while working on a communication deliverable related to a client’s new intranet platform roll-out. A social media guidelines policy was drafted using a memorable acronym. Each letter was […] Read more
May 7, 2010
The essential value of social media channels in the workplace is two-way conversation. Beyond the strictured medium of the employee (engagement) survey, social media channels allow the corporate communicator to listen in new ways, keeping an ear to the ground and driving engagement. Using tools like Digg we can learn which messages resonate most with […] Read more
January 14, 2010
You’ve heard it before: Individuals using social media to hold people and organizations to a higher level of accountability and transparency for perceived injustices—leveraging their network and the power of an engaged community to bring about change. An airline passenger with a smart phone Tweets about the fact that he’s been stuck on a tarmac […] Read more