Twitter

Five ways to encourage workforce feedback on the intranet

January 20, 2012

In considering ways to get more employees to provide feedback on an internal corporate site, as a client recently asked, it’s good to remember that feedback is provided when there is an assurance that the worker’s voice will be heard, considered and acted upon. This is a cultural issue, really. Companies modeling a consensual decision-making [...]

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Curation, collaboration & crowdsourcing (oh, my): 3 ways communicators can add value

June 20, 2011

Matching the right technology platform and communication channel to the right organizational goal has become a core competency for corporate communicators, underscoring our role as facilitators of conversation in addition to communication planning, writing and editing. Using curation, collaboration and crowdsourcing (somebody slap me for using these 3 words in one sentence) communicators can facilitate [...]

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Social Media with Executive Support Bridges Gap between EE Appreciation and Inclusion

May 13, 2011

The promise of social media in the corporate context is inclusion—inclusive, consensual decision-making, not tacit acknowledgment. There’s a difference. I was privy to a conversation with an individual at a particular organization who left for a time and then returned: Senior leader: “I think you left because you felt like you weren’t appreciated for what [...]

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Five Ways Law Firms Can Use Social Media to Build Trust

February 7, 2011

Clients might interview a law firm, but they hire the lawyer. They extend their loyalty to the lawyer. It’s personal: Does the lawyer understand my business, does she understand the issues I’m facing? What sort of image is your firm projecting? Social media can help present your business in a more personal way. View it [...]

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6 Ways Sarah Palin Uses Social Media to Stir the Beltway Status Quo

January 7, 2011

Sarah Palin’s unprecedented use of social media to set the agenda in Washington is something communication strategists and leaders should study, regardless of their political persuasion. “I tweet; that’s just the way I roll,” says Palin, somewhat annoyingly. But she’s no shrinking violet and doesn’t need our permission to speak out. Some say she should [...]

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Who controls the message now?

July 5, 2010

It’s a new day for public relations and communication strategy, as social media channels continue to pave the way for a more consensual, grassroots decision-making model. A newspaper press release once meant a lot in the court of public opinion—communicators used it to help shape the message. But who controls the message now? When actor [...]

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Local Coffee Shop Uses Social Media To Fight Injustice

January 14, 2010

You’ve heard it before: Individuals using social media to hold people and organizations to a higher level of accountability and transparency for perceived injustices—leveraging their network and the power of an engaged community to bring about change. An airline passenger with a smart phone Tweets about the fact that he’s been stuck on a tarmac [...]

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CEOs Using Twitter: Restoring Trust Through Two-Way Communication

March 5, 2009

I’ve been thinking about the value of micro-blogging applications for CEOs, and it seemsto me that the use of Twitter (or Yammer, the micro-blogging service for internal corporate applications) for a CEO or anyone else in the corporate space becomes an issue of engagement, culture and two-way communication. I believe two-way communication, by definition, is [...]

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Journalist who doesn't understand value of 2-way communication, collaboration, trashes Twitter

February 27, 2009

Have you seen this? Joe McKinnon of DailyBeast weighs in on Twitter. Well actually he trashes it — one of many victims of the over-information highway and, I admit, the panoply of options from MySpace to LinkedIn to Twitter can be confusing and overwhelming. While boomers settled into and embraced e-mail, millennials and Gen Xers [...]

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