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Five Curious Reasons Why Organizations Forgo Two-Way Communication

A nationwide Tribe Inc. survey published recently indicates that employees at every level prefer two-way communication with senior leadership and with fellow employees and that they're inclined to use internal communication channels to achieve this interaction. Having arrived at our present point along the social media continuum you may wonder if organizations still debate the value of […] Read More

Who Controls The Message Now?

It's a new day for public relations and crisis communication strategy as social channels pave the way for a more consensual, grassroots decision-making model. Newspaper press releases once meant a lot in the court of public opinion—PR pros used them to get out in front of the message and influence perception. There was a sense […] Read More

3 Ways to Craft Killer Video Content

Which content development ideas and priorities guide you as a communicator, especially when asked to develop mission-critical video content for your company or organization? Communicate Clearly As communicators we're looking to motivate and inspire our audience. We're looking to capture discretionary effort—that indispensable element of workforce engagement. Make sure the content comes across simply, clearly […] Read More

5 Ways to Encourage Workforce Feedback on the Intranet

In considering ways to get more employees to provide feedback on an internal corporate site, as a client recently asked, it's good to remember that feedback is provided when there is an assurance that the worker's voice will be heard, considered and acted upon. This is a cultural issue, really. Companies modeling a consensual decision-making […] Read More

Curation, collaboration & crowdsourcing (oh, my): 3 ways communicators can add value

Matching the right technology platform and communication channel to the right organizational goal has become a core competency for corporate communicators, underscoring our role as facilitators of conversation in addition to communication planning, writing and editing. Using curation, collaboration and crowdsourcing (somebody slap me for using these 3 words in one sentence) communicators can facilitate […] Read More

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