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The communicator’s skill of authentic listening

The skill of authentic listening is often taken for granted, but is something  professional communicators should continuously seek to improve upon. I was reminded of this today while working on a communication deliverable related to a client's new intranet platform roll-out. A social media guidelines policy was drafted using a memorable acronym. Each letter was […] Read More

Insert here: Using social media to align messages with existing workplace dialogue

The essential value of social media channels in the workplace is two-way conversation. Beyond the strictured medium of the employee (engagement) survey, social media channels allow the corporate communicator to listen in new ways, keeping an ear to the ground and driving engagement. Using tools like Digg we can learn which messages resonate most with […] Read More

Making Intranet/Internet Communication Personal Again

As a marketer or communicator trying to get your point across you'll have to be comfortable with the fact that a goodly number of people are going to ignore what you have to say. Am I saying that reflection and contemplation have gone out the window, another casualty of our attention-deficit-disordered internet culture? Has the […] Read More

Local Coffee Shop Uses Social Media To Fight Injustice

You've heard it before: Individuals using social media to hold people and organizations to a higher level of accountability and transparency for perceived injustices—leveraging their network and the power of an engaged community to bring about change. An airline passenger with a smart phone Tweets about the fact that he's been stuck on a tarmac […] Read More

Innovation & The Value of a Near-Miss

How do you feel about near-misses? Ok for games of horseshoes and hand grenades? (Cute—snarky, but cute.) In part two of this discussion about the cost of disengaged employees in a down economy let's discuss a simple principle of employee motivation applicable to our present economic environment, where so much emphasis is placed on innovation: […] Read More

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