Sharepoint

Five ways to encourage workforce feedback on the intranet

January 20, 2012

In considering ways to get more employees to provide feedback on an internal corporate site, as a client recently asked, it’s good to remember that feedback is provided when there is an assurance that the worker’s voice will be heard, considered and acted upon. This is a cultural issue, really. Companies modeling a consensual decision-making [...]

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Six Variables of Social Intranet Adoption

August 19, 2011

This is part two of a discussion about the factors affecting workforce adoption of social intranets (see Key drivers of social intranet adoption), answering the question so often heard: “Hey, wait… how come no one’s using our new social intranet?” 1/ The Importance of Culture can not be overstated when it comes to variables affecting [...]

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Key drivers of social intranet adoption

August 16, 2011

There are a number of motivational factors communicators need to understand when trying to drive participation on social intranets. By definition, when we say social intranets, we mean an internal organizational site offering tools for two-way (or many-way) discourse and collaboration, rather than intranets of the bulletin board variety—one-way posting areas used to push out [...]

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Social Media with Executive Support Bridges Gap between EE Appreciation and Inclusion

May 13, 2011

The promise of social media in the corporate context is inclusion—inclusive, consensual decision-making, not tacit acknowledgment. There’s a difference. I was privy to a conversation with an individual at a particular organization who left for a time and then returned: Senior leader: “I think you left because you felt like you weren’t appreciated for what [...]

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Five Ways Law Firms Can Use Social Media to Build Trust

February 7, 2011

Clients might interview a law firm, but they hire the lawyer. They extend their loyalty to the lawyer. It’s personal: Does the lawyer understand my business, does she understand the issues I’m facing? What sort of image is your firm projecting? Social media can help present your business in a more personal way. View it [...]

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The communicator’s skill of authentic listening

June 25, 2010

The skill of authentic listening is often taken for granted, but is something  professional communicators should continuously seek to improve upon. I was reminded of this today while working on a communication deliverable related to a client’s new intranet platform roll-out. A social media guidelines policy was drafted using a memorable acronym. Each letter was [...]

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Insert here: Using social media to align messages with existing workplace dialogue

May 7, 2010

The essential value of social media channels in the workplace is two-way conversation. Beyond the strictured medium of the employee (engagement) survey, social media channels allow the corporate communicator to listen in new ways, keeping an ear to the ground and driving engagement. Using tools like Digg we can learn which messages resonate most with [...]

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Local Coffee Shop Uses Social Media To Fight Injustice

January 14, 2010

You’ve heard it before: Individuals using social media to hold people and organizations to a higher level of accountability and transparency for perceived injustices—leveraging their network and the power of an engaged community to bring about change. An airline passenger with a smart phone Tweets about the fact that he’s been stuck on a tarmac [...]

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Part 2-Corporate Zombies: Coming to a Cubicle Near You (A Tale of Innovation and Near-Misses)

November 11, 2009

How do you feel about near-misses? Ok for horseshoes and hand grenades, eh? Well, in part two of our discussion about the cost of failing to keep employees engaged during an economic downturn—the cost of creating corporate zombies—I’d like to discuss one simple premise of employee motivation that applies to our present environment where so [...]

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The Cost Of Creating Corporate Zombies In A Down Economy

November 5, 2009

Is anyone talking about this? In looking for ways to innovate and grow their business right now have any companies thought of placing a renewed emphasis on employee engagement? Along with profit-to-earning-ratio calculations and the slashing of expenses are businesses calculating the total cost of owning a disengaged talent pool? The opportunity cost of failing [...]

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