Let’s stop and think a moment about your changing role and responsibility as a corporate or marketing communicator: You’ve evolved from writer to content provider, providing usable chunks of information for an online readership. This may sound less than glamorous, but the fact remains, whether you’re writing a story or blog post for the intranet or […] Read more
Viewing: Public Relations
November 27, 2015
A nationwide Tribe Inc. survey published recently indicates that employees at every level prefer two-way communication with senior leadership and with fellow employees and that they’re inclined to use internal communication channels to achieve this interaction. Having arrived at our present point along the social media continuum you may wonder if organizations still debate the value of […] Read more
October 15, 2015
It’s a new day for public relations and crisis communication strategy as social channels pave the way for a more consensual, grassroots decision-making model. Newspaper press releases once meant a lot in the court of public opinion—PR pros used them to get out in front of the message and influence perception. There was a sense […] Read more
April 6, 2015
When a client asked about the best way to share bad news during times of change, the following guidelines came to mind. These were designed from the perspective of a corporate communicator with change management responsibilities, but any leader or manager sharing difficult news with direct reports might also find them useful. Be Empathetic: Stating […] Read more
October 15, 2013
Which content development ideas and priorities guide you as a communicator, especially when asked to develop mission-critical video content for your company or organization? Communicate Clearly As communicators we’re looking to motivate and inspire our audience. We’re looking to capture discretionary effort—that indispensable element of workforce engagement. Make sure the content comes across simply, clearly […] Read more