Viewing: Executive Communication

Redeeming the Lowly Employee Newsletter

When it comes to our choice of communication channels employee newsletters are viewed as old school, redolent of days when publishing required things like manual layout, typesetting, and the assistance of a graphics or print shop. Like other traditional channels such as email, newsletters nosed out into traffic on the digital highway, settling into occasional […] Read more

6 Ways Sarah Palin Uses Social Media to Stir the Beltway Status Quo

Sarah Palin’s unprecedented use of social media to set the agenda in Washington is something communication strategists and leaders should study, regardless of their political persuasion. “I tweet; that’s just the way I roll,” says Palin, somewhat annoyingly. But she’s no shrinking violet and doesn’t need our permission to speak out. Some say she should […] Read more

Leader as Communicator—Five Engagement Competencies Every Leader Must Have

What are the engagement and communication competencies every organizational leader should possess during times of change? We counsel senior leaders, saying communication content must roll up to the strategic goals of the organization. But what does that mean, exactly? Does this corporate speak belie the fact that a leader must be good with people? A […] Read more

Insert here: Using social media to align messages with existing workplace dialogue

The essential value of social media channels in the workplace is two-way conversation. Beyond the strictured medium of the employee (engagement) survey, social media channels allow the corporate communicator to listen in new ways, keeping an ear to the ground and driving engagement. Using tools like Digg we can learn which messages resonate most with […] Read more

Four communication principles organizations can use to avoid the Tiger Woods effect in 2010

Public relations is counter-intuitive in the sense that it’s a study of what you’re communicating by choosing not to communicate. We’re not taught to think this way, and to do so seems slightly paranoid. Here’s a couple of communication principles organizations and senior leaders can put into practice in order to avoid the fallout—the Tiger […] Read more

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