Executive Communication

CEOs Using Twitter: Restoring Trust Through Two-Way Communication

March 5, 2009

I’ve been thinking about the value of micro-blogging applications for CEOs, and it seemsto me that the use of Twitter (or Yammer, the micro-blogging service for internal corporate applications) for a CEO or anyone else in the corporate space becomes an issue of engagement, culture and two-way communication. I believe two-way communication, by definition, is [...]

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CEOs Using Twitter: Zappos CEO Gives Cogent Argument For Company Use of Twitter

March 4, 2009

Looks like someone in the corporate space truly understands the value of two-way communication and direct, uncluttered and unfiltered messaging. Great post from the Zappos CEO about how he uses Twitter to get traction with the values embodied by his company. You can read the full post here: http://tinyurl.com/dgsh4a Here’s a snippet: “I’ve talked a [...]

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Journalist who doesn't understand value of 2-way communication, collaboration, trashes Twitter

February 27, 2009

Have you seen this? Joe McKinnon of DailyBeast weighs in on Twitter. Well actually he trashes it — one of many victims of the over-information highway and, I admit, the panoply of options from MySpace to LinkedIn to Twitter can be confusing and overwhelming. While boomers settled into and embraced e-mail, millennials and Gen Xers [...]

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