Viewing: Executive Communication

3 Ways to Craft Killer Video Content

Which content development ideas and priorities guide you as a communicator, especially when asked to develop mission-critical video content for your company or organization? Communicate Clearly As communicators we're looking to motivate and inspire our audience. We're looking to capture discretionary effort—that indispensable element of workforce engagement. Make sure the content comes across simply, clearly […] Read More

Calculating the Cost of Workforce Zombies

In looking for ways to innovate and grow how many organizations have placed renewed emphasis on workforce engagement? Along with profit-to-earning-ratios how many have calculated the cost of workforce disengagement? The cost of creating workforce zombies in a down economy is considerable because motivated and engaged workers are the ones that help struggling organizations back […] Read More

3 biggest communication challenges of 2012

When asked to identify the greatest challenges we expect to face this year as corporate communicators, our IABC WestFair communicators presented a picture of life in the trenches, where responsibilities were anything but predictable and change was the only constant. Not surprisingly, the effective use of social media topped the list, followed closely by change […] Read More

Curation, collaboration & crowdsourcing (oh, my): 3 ways communicators can add value

Matching the right technology platform and communication channel to the right organizational goal has become a core competency for corporate communicators, underscoring our role as facilitators of conversation in addition to communication planning, writing and editing. Using curation, collaboration and crowdsourcing (somebody slap me for using these 3 words in one sentence) communicators can facilitate […] Read More

Social Media with Executive Support Bridges Gap between EE Appreciation and Inclusion

The promise of social media in the corporate context is inclusion—inclusive, consensual decision-making, not tacit acknowledgment. There's a difference. I was privy to a conversation with an individual at a particular organization who left for a time and then returned: Senior leader: "I think you left because you felt like you weren't appreciated for what […] Read More

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