Viewing: Crisis Communication

5 Ways To Win Workforce And Customer Engagement With Mobile

Is your organization optimizing mobile communication effectively for workforce and customer engagement? Seems like old news, right? Mobile has been around for years: It’s no longer emerging—it’s here! Employees and customers expect mobile interaction with organizations and expect to have a consumer-grade experience when doing so. Yet surprisingly few organizations are using mobile to drive […] Read More

Who Controls The Message Now?

It's a new day for public relations and crisis communication strategy as social channels pave the way for a more consensual, grassroots decision-making model. Newspaper press releases once meant a lot in the court of public opinion—PR pros used them to get out in front of the message and influence perception. There was a sense […] Read More

Eight Good Ways to Break Bad News

When a client asked about the best way to share bad news during times of change, the following guidelines came to mind. These were designed from the perspective of a corporate communicator with change management responsibilities, but any leader or manager sharing difficult news with direct reports might also find them useful. Be Empathetic: Stating […] Read More

Key Drivers of Social Intranet Adoption

There are a number of motivational factors communicators need to understand when trying to drive participation on social intranets. By social intranets, we mean an internal organizational site offering social networking tools for two-way (or many-way) discourse and collaboration, rather than intranets used only to push out information like a website. I had the privilege […] Read More

Four communication principles organizations can use to avoid the Tiger Woods effect in 2010

Public relations is counter-intuitive in the sense that it's a study of what you're communicating by choosing not to communicate. We're not taught to think this way, and to do so seems slightly paranoid. Here's a couple of communication principles organizations and senior leaders can put into practice in order to avoid the fallout—the Tiger […] Read More

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