Corporate Culture

Making Intranet/Internet Communication Personal Again

March 16, 2010

As a marketer or communicator trying to get a message across you have to be comfortable with the fact that a good number of people are going to ignore what you have to say. Am I saying that reflection and contemplation have gone out the window, another casualty of our attention-deficit-disordered internet culture? Has the [...]

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Four communication principles organizations can use to avoid the Tiger Woods effect in 2010

December 28, 2009

Public relations is counter-intuitive in the sense that it’s a study of what you’re communicating by choosing not to communicate. We’re not taught to think this way, and to do so seems slightly paranoid. Here’s a couple of communication principles organizations and senior leaders can put into practice in order to avoid the fallout—the Tiger [...]

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Part 2-Corporate Zombies: Coming to a Cubicle Near You (A Tale of Innovation and Near-Misses)

November 11, 2009

How do you feel about near-misses? Ok for horseshoes and hand grenades, eh? Well, in part two of our discussion about the cost of failing to keep employees engaged during an economic downturn—the cost of creating corporate zombies—I’d like to discuss one simple premise of employee motivation that applies to our present environment where so [...]

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The Cost Of Creating Corporate Zombies In A Down Economy

November 5, 2009

Is anyone talking about this? In looking for ways to innovate and grow their business right now have any companies thought of placing a renewed emphasis on employee engagement? Along with profit-to-earning-ratio calculations and the slashing of expenses are businesses calculating the total cost of owning a disengaged talent pool? The opportunity cost of failing [...]

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