CEOs Using Twitter: Zappos CEO Gives Cogent Argument For Company Use of Twitter

Looks like someone in the corporate space truly understands the value of two-way communication and direct, uncluttered and unfiltered messaging. Great post from the Zappos CEO about how he uses Twitter to get traction with the values embodied by his company. You can read the full post here: http://tinyurl.com/dgsh4a Here’s a snippet: “I’ve talked a […] Read More

Helping Organizations Overcome Common Challenges To Strategic Communication

Jim Ylisela of Ragan Communication points to the following secrets of global communication — the challenges that nearly all organizations share when it comes to the corporate communication function: 1. All organizations have initiatives that no one can comprehend. They have strategic pillars, three-legged stools, key drivers and abstract concepts that never quite sink in […] Read More

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