3 Ways to Craft Killer Video Content

Which content development ideas and priorities guide you as a communicator, especially when asked to develop mission-critical video content for your company or organization? Communicate Clearly As communicators we're looking to motivate and inspire our audience. We're looking to capture discretionary effort—that indispensable element of workforce engagement. Make sure the content comes across simply, clearly […] Read More

Calculating the Cost of Workforce Zombies

In looking for ways to innovate and grow how many organizations have placed renewed emphasis on workforce engagement? Along with profit-to-earning-ratios how many have calculated the cost of workforce disengagement? The cost of creating workforce zombies in a down economy is considerable because motivated and engaged workers are the ones that help struggling organizations back […] Read More

Five Features of Intuitive Infographics

As communicators charged with saying more in less space infographics have become a tool of choice, enabling our audience to quickly grasp complex sets of ideas and information data points. The medium holds endless possibilities; afterall, if you can scan an infographic and get what you need in a fraction of the time it takes […] Read More

3 biggest communication challenges of 2012

When asked to identify the greatest challenges we expect to face this year as corporate communicators, our IABC WestFair communicators presented a picture of life in the trenches, where responsibilities were anything but predictable and change was the only constant. Not surprisingly, the effective use of social media topped the list, followed closely by change […] Read More

5 Ways to Encourage Workforce Feedback on the Intranet

In considering ways to get more employees to provide feedback on an internal corporate site, as a client recently asked, it's good to remember that feedback is provided when there is an assurance that the worker's voice will be heard, considered and acted upon. This is a cultural issue, really. Companies modeling a consensual decision-making […] Read More

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