Is your organization optimizing mobile communication effectively for workforce and customer engagement? Seems like old news, right? Mobile has been around for years: It’s no longer emerging—it’s here! Employees and customers expect mobile interaction with organizations and expect to have a consumer-grade experience when doing so. Yet surprisingly few organizations are using mobile to drive […] Read more
Viewing: October 2015
October 15, 2015
It’s a new day for public relations and crisis communication strategy as social channels pave the way for a more consensual, grassroots decision-making model. Newspaper press releases once meant a lot in the court of public opinion—PR pros used them to get out in front of the message and influence perception. There was a sense […] Read more